Historically, I don't watch a lot of television. We did not have one as I grew up, and as such I never really got into it beyond sports and news. Over the last 15-20 years I have not really owned or watched a great deal of TV more broadly either, so I may not be the best one to provide the analysis I'm about to, but still believe I see something important to note.
Over the last couple years as I work through this PhD program and have needed short breaks from reading, I have started watch some TV beyond sports. Firstly, I have been sucked in to the influx of superhero related movies and programs. Since learning to read using comic books (I'm dyslexic), I have always been passionate about superheros and the altruistic messages they promote. Of late, I have been drawn into watching shows like Arrow, the Flash, and other Marvel and the Star Wars based television efforts. Of late, I have also expanded to some outdoors, survival styled shows, like Live Free or Die. So in short I am watching things that create their demograhic (and who they market to) based on superheros, nature and survival shows, and both American and regular football (soccer).
As I have watched this over the last couple years and historically watched all sorts of sports, I have been noticing a decided upsurge in the amount of commercials featuring African Americans. Well dressed in colored shirts, living in suburban homes, with nuclear families, driving new and luxury cars. And perhaps this is the sports or superhero demographic, or that I'm watching in the New York market, but over the last few months there seems to be a shift, and this presentation has been far more pronounced.
As I have watched this over the last couple years and historically watched all sorts of sports, I have been noticing a decided upsurge in the amount of commercials featuring African Americans. Well dressed in colored shirts, living in suburban homes, with nuclear families, driving new and luxury cars. And perhaps this is the sports or superhero demographic, or that I'm watching in the New York market, but over the last few months there seems to be a shift, and this presentation has been far more pronounced.
